Tag Archives: Raymond Vernon

The Economist and the M&M

The ubiquitous peanut M&M, incidentally:

Mr. Vernon, the renowned student of multinationals, was once employed by a multinational-in-the-making. In 1954 he went to work for Forrest Mars Sr., who built the Mars candy empire. Mr. Vernon was placed in charge of planning, finance and new products. He oversaw the development effort that led to chocolate-covered peanut M & M’s.

The new peanut variety was a success, and, in the candy industry, Mr. Vernon was called ”the man who put the crunch in M & M’s.”

The excerpt is from the New York Times obituary for Raymond Vernon, an eminent economist whose work is important in international trade. The full article is worth a read and contains much of interest.