Success of brands sometimes has a drawback. In India for example, the success of Jacob’s Creek as a reasonably priced, dependable wine has created an “ABJC” movement among a circle of connoisseurs: “Anything but Jacob’s Creek” for my wedding or dinner party please! A brand can become so successful that it shuns another segment of the wine drinking population looking for more distinctive and special wines. The drawbacks of success are not only limited to the lower end of the price point. These days, Lafite is considered gauche for many Hong Kong wine connoisseurs who are turned off by both the high prices and its popularity in the mainland.
-That’s from Jeanie Cho Lee, Master of Wine